Adjust your appearance in search by utilising static pages

It is up to your site's content to welcome and retain that visitor. Once you have all of these elements you can combine what you do with where you do it and form a basic list of keywords. The analytics instrumentation becomes especially important when it comes to assessing performance …

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Can bread crumbs help improve my search engine placement?

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. Cheaters tend to assume others will be taking shortcuts …

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Wait. Is Google algorithms really that simple?

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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Be aware of rel=nofollow for links when working on link research

Preparing a marketing message to be passed from one consumer to another through digital means, or viral marketing, takes the form of an email or a video posted to a personal blog and passed to other blogs or websites such as YouTube. Publish quality content. With businesses becoming global and …

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The truth about URLs

In Search Console, there's a report called Links to your site which can show you the domains linking to you. Take a look at them - if you are happy with what you see, all is good. If you're shocked by what you find, you will need to take further action …

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How to really understand canonical URLs

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. An advertising agency might have relevant experience without representing a competitor. It would be foolish not to utilize SEO as part of your overall online marketing strategy. There are so many examples …

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Go long-tail and forget webmaster tools

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex,nofollow' command. So, not only have the algorithms gotten smarter …

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Most Common On-Site SEO Mistakes

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Remember that image quality is a vital …

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Write strong leads

In today's SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! Your host typically puts up its (shameless) advertisement page and your page is parked. Messages travel almostinstantaneously. Have you ever tried to buy artisan traditional rocking horses round here? For example, where …

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