In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. Cheaters tend to assume others will be taking shortcuts …

They grow over time. When search engines find each page, the canonical tag tells it to attribute full value to one version. But there are many other things in play that are much less well known. As I walked into the room, I saw a beautiful wooden rocking horse . Our …